Investor's Business Daily - Moviegoers are voicing snap judgments on films faster and to more people thanks to social networking services like Twitter, boosting their power to create a box-office hit or bomb. Marketers say that now if people don't like a just-released movie on Fri. night, the film can die by Sat. night. Media reports have speculated that the summer comedy "Bruno" suffered from a "Twitter effect," meaning audiences reacted quickly online to raunchy scenes, scaring people away. It made $14.4 mil in the U.S. and Canada on its first day, but then suffered a big 1-day drop, falling 39% to $8.8 mil.
Friday, October 15, 2010
TRENDS & INNOVATIONS - MONDAY (INVESTOR'S BUSINESS DAILY)
Investor's Business Daily - Moviegoers are voicing snap judgments on films faster and to more people thanks to social networking services like Twitter, boosting their power to create a box-office hit or bomb. Marketers say that now if people don't like a just-released movie on Fri. night, the film can die by Sat. night. Media reports have speculated that the summer comedy "Bruno" suffered from a "Twitter effect," meaning audiences reacted quickly online to raunchy scenes, scaring people away. It made $14.4 mil in the U.S. and Canada on its first day, but then suffered a big 1-day drop, falling 39% to $8.8 mil.
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